How We Work
A straightforward process designed to get your website live quickly—without the headaches.
Discovery
1-2 daysWe start with a conversation. No technical jargon—just questions about your business, your goals, and your vision.
What happens:
- Free 30-minute consultation call
- Learn about your business and target audience
- Discuss your goals and success metrics
- Review your current online presence
- Understand your timeline and budget
Outcome:
By the end, we both know if we're a good fit. If so, you'll receive a detailed proposal with scope, timeline, and pricing.
Strategy & Planning
3-5 daysBefore we design anything, we map out the structure and strategy for your site. This ensures we build something that actually achieves your goals.
What happens:
- Site map and page structure
- User journey mapping
- Content requirements outline
- SEO keyword research
- Technical requirements review
Outcome:
You'll receive a comprehensive project plan that shows exactly what we're building and why.
Design
5-10 daysWe create visual mockups of your key pages. You'll see exactly what your site will look like before we write a single line of code.
What happens:
- Homepage and key page designs
- Mobile and desktop layouts
- Brand color and typography refinement
- Interactive prototype for review
- Up to 3 rounds of revisions
Outcome:
Approved designs that you're excited about. No surprises when we build.
Development
7-14 daysWe build your site using modern, reliable technology. Regular check-ins keep you informed of progress.
What happens:
- Clean, maintainable code
- Mobile-first responsive development
- Performance optimization
- SEO implementation
- Integration of third-party tools
- Staging site for your review
Outcome:
A fully functional website on a staging URL for you to test and review.
Testing & Refinement
2-3 daysWe thoroughly test everything—across devices, browsers, and scenarios. Your feedback drives final refinements.
What happens:
- Cross-browser testing
- Mobile device testing
- Performance testing
- Form and functionality testing
- Content review and proofreading
- Final revisions
Outcome:
A polished, tested website ready for launch.
Launch
1 dayThe big day. We handle all the technical details of going live and ensure everything works perfectly.
What happens:
- Domain and DNS configuration
- SSL certificate setup
- Final production deployment
- Analytics and tracking setup
- Search engine submission
- Post-launch monitoring
Outcome:
Your website is live and working. Time to celebrate.
Ongoing Partnership
OngoingLaunch isn't the end—it's the beginning. Your monthly plan kicks in, and we become your dedicated web team.
What happens:
- Regular backups and security updates
- Performance monitoring
- Content updates as needed
- Priority support access
- Quarterly check-ins
- Continuous improvement recommendations
Outcome:
A website that keeps working for you, with a team that has your back.
Our Approach
What makes us different
We've refined our process based on years of experience building websites for small businesses.
Clear Communication
No disappearing acts. You'll always know what's happening with your project and can reach us when you need to.
No Surprises
Fixed pricing, clear timelines, and you see designs before we build. What you approve is what you get.
Built to Last
We use proven technology and write clean code. Your site won't be a mess that breaks constantly.
Long-Term Partners
We don't just build and disappear. Your success is our success, and we're here for the long haul.
Common Questions
Everything you need to know about working with us.
How long does the whole process take?
Most projects launch within 2-4 weeks from kickoff. Starter sites are typically faster (1-2 weeks), while Pro sites with complex features may take 4-6 weeks. We'll give you a clear timeline during discovery.
How involved do I need to be?
As involved as you want to be. At minimum, we need your input during discovery, design review, and final approval. Some clients prefer to be hands-on throughout; others trust us to handle the details. Both approaches work.
What do you need from me to get started?
For the discovery call, just come ready to talk about your business. After that, we'll need your logo, brand colors (if you have them), any existing content you want to use, and access to any current accounts (domain, hosting) if applicable.
What if I want changes after launch?
That's what your monthly plan is for. Content updates are included. For larger changes or new features, we'll provide a clear quote before starting any work.
Do you write the content for the website?
We provide guidance on content structure and what to include on each page. Many clients write their own content with our templates, or you can hire a copywriter separately.
Ready to get started?
Book a free discovery call and let's talk about your project. No pressure, no obligation.